That's it, it's already been 2 years since we tasted our first Hard Ice Tea.
An expatriate friend who brought us back from a country across the Atlantic. At the time we didn't really know what it was, but how well it went on our terraces in the summer. A refreshing cold tea, but made for partying!
If we had not been told, or if we had not read it on the cans, impossible to think that this beverage contained alcohol. And yet yes! Suffice to say that after a few cans down, and this sweet intoxication that invaded us, we were almost certain to have our new favorite drink in our hands.
An elixir of enjoyment that we quickly made our friends taste, and a clear observation, these Hard Ice Teas are a hit! It's dangerous, but it's bullet!
We would have thought it was a hot idea, like so many others we had before, but we thought we had to launch this drink here. At home in Valais first, but throughout Switzerland too. Everyone deserves to discover this fabulous beverage.
And here we are. This time we did what we said!
- Creation of recipes
- Tastings
- Choice of ingredients
- Tastings
- Choice of packaging
- Tastings
- Creation of the brand
- Tastings
- Launch on the networks
- Tastings
- ...
We've been toiling and wiping out a few hangovers, but the next step is finally here, the first semi-industrial production that will take place in early May.
A first bottling in glass, to offer Mullet Tea in the local bars, before completing the range with good old cans, much easier to take everywhere and to stuff in a cooler.
In short, we are super happy to open them in presale for all those who have been following us since the beginning, and super impatient to blow up the first capsules with you!
It's Mullet time!
